The New LEGO Horse

VicLUG posts that are of general interest

Moderator: viclug

Locked
User avatar
J1A3L5
&nbsp
&nbsp
Posts: 1618
Joined: Tue May 02, 2006 3:09 pm
Location: BrickCan
Contact:

The New LEGO Horse

Post by J1A3L5 »

Matt Ashton, Senior Creative Designer, LEGO Group wrote:Our core target audience of 5-10 year old boys has told us in ongoing testing that the original LEGO horse is a bit ‘baby-ish’, and too static to play with properly. So we’ve re-designed the LEGO horse to make it more dynamic, pose-able and appealing by adding a higher level of detail. The new horse will appear in the LEGO Lord of the Rings sets will be released in June 2012.

"The new horse can now kick, bolt and rear up on its hind legs, making it much more playable and pose-able, while the refined detail level has also made it seem more ‘grown-up’ and ‘cooler’ in kids’ eyes.

"In making these changes we have obviously had to take into consideration several different challenges.

"First, we are fully aware that the ‘original’ horse may be perceived as a LEGO icon in many consumers’ eyes. So, when designing the new horse, we did our best to create a new version that pays homage to the original horse, particularly its proportions, silhouette and decoration style.

"Second, we have made some design choices in regards to the compatibility between the ‘new’ horse and the existing horse accessories. The existing saddle element can be used with the new version of the horse. The new horse can also wear the current barding, although it cannot be posed while wearing this element. We will be developing a replacement barding for future product launches, ensuring that the horse can be dressed for battle and still be fully pose-able.
However, by streamlining the new horse’s head to make it more dynamic and more like a ‘real’ horse, we had to decide that the existing horse headgear/head plates would not compatible with the new horse. These pieces will also soon be replaced with new elements in future products.

"We apologize for any inconvenience or frustration this may cause to certain collectors, but we are striving to ensure that we are ultimately creating the best product and play experience for our core audience for the long term."
I feel that this will be a welcome change for most fans, as it can make scenes much more dynamic. It's good that LEGO is taking backwards compatibility into account with the horse accessories.

-John.

User avatar
Joseph
 
 
Posts: 6184
Joined: Wed Mar 29, 2006 2:33 am
Location: Bricktoria
Contact:

Post by Joseph »

I had different plans for my bag of horse helmets so I won't be in the camp having a fit.

TLC designed this very well and their explanation is telling how much they consider the community in the design process.

Locked